New York City, the United States largest city and its true media capital is telling citizens that "piracy doesn't work" as part of a new publicly funded antipiracy ad campaign.
This messages is to those New Yorkers citizen that illegally download music and movie without paying. Illegal downloader will "kills jobs" in the city.
The advertisement about the message appear at bus shelters, movie theaters,website and video screens found in taxicabs.
The cost of the campaign is minimal because the its was using the city own resources such as "Ad in bus shelter" and "city-owned public tv" to promote and spread the campaign to New Yorkers.
Illegal file sharing potentially harmed more than 700,000 jobs in the city that connected directly or indirectly to media,according to Oliver's staff.
The idea for the campaign occur to Oliver when the sales of bootleg discs had begun to drop.She learned that street sales of pirated movies were down but illegally file sharing is up.
"I wasn't aware that book publishing was being affected by illegal downloading before," Oliver said. "But I now know as reading digital books becomes more popular to read on different devices, piracy is moving into publishing. I think this is an international problem and we want to raise awareness."
"As far as quantifying the impacts of illegal file sharing, there isn't much credible data and they found flaws with studies done on on piracy's effects.",said Representatives from the U.S. Government Accountability Office.
Below is one of the video ads for the campaign.
In the video , Tom Papa in Union Square offering free DVDs to passerby. but there a hitch : "The woman behind him will lose her job."
Source :
Cnet News - New York City to citizens: Web piracy kills jobs.|Media Maverick [Online], Retrieved 20 February 2011
Official campaign website : Stop Piracy in NYC
What do you guy think about this campaign?
Will this campaign make the citizen realise that illegal downloading music and movie will causes many people lose their job ?
To me , i think this only will work to some people that work with media or their family or friendly work that connect to media as their concern their jobs will lost.
People who work that not related to media will not really realise and care because this will not harm or affect them, in my opinion.
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